Wednesday 19 April 2017
Q5 - How did you attract/address your audience?
With the target audience for our thriller being relatively young we decided to target them through the use of social media for example, we set up a Facebook page account for our thriller and updated it regularly with information pertaining to our thriller. we also created a Twitter account for thr thriller and released information gradually through there. We made promotional images that were to be posted on these accounts as a form of marketing hoping that they could be shared by users as to spread the word of our thriller. On YouTube we created an account and slowly released teaser trailers and behind the scenes videos as to build up anticipation for our thriller.
Q4 - Who would be the audience for your media product?
The main target demographic for our thriller opening is people form the ages of 15-25. One of the main reasons we had chose this young target audience is because statistics and surveys show that younger audiences (30 and under) seem to drift towards thriller and horror films as a generalization. Also as of 2014 the age category of 15- 24 year old made up the largest proportion of UK film audiences at a staggering 31%. Some of the most watched films by the 15-24 year old category were; 22 Jump Street,The inbetweeners 2 (UK), Godzilla, The Hunger Games: Mocking-jay – Part 1 and Dracula Untold (UK). Most of the films on the list corresponded with the thriller genre and most had elements of criminality in there, So this seemed like the best demographic to target as it would reach a bigger audience and many more people would be likely to enjoy the film as well as spending money on it. As for our media product going internationally we decided best to target our film at the USA, UK, and the EEA mostly for the reasons that culturally the films would best resonate with them as well as in all of these areas combined the population and audience that our thriller would reach would be mass. We also used this age group because of how technology has advanced though-out the last decade, more adverting is now happening online for example on social media platforms such as Facebook, Instagram, Youtube and Twitter. We used Facebook and twitter to help market our media product by making accounts for the film and posting on there to try and build up anticipation for our thriller, this was done as the 15-25 year old demographic spends around 9 hours a day on social media (second link)
Q3 - What kind of media institutions might distribute your media product and why?
As a group we felt that the opening we made would be distributed by a big multi-national conglomerate such as Warner Brothers. The reason we felt that this institution would be interested and could distribute our content is because the opening would appeal to a variety of people, with the main audience demographic being set at people in western countries who are in the age bracket of 15-25, but obviously not limited to that age range as it is the type of film that could reach and appeal to people who are in their 40's. Another reason we feel like Warner Brothers or other big media conglomerates would take an interest in our thriller and distribute it is because of the past successes that this sub-genre of Thrillers has, For example The Bourne identity started with a budget of £80 million and then in the box office it grossed $214 million, The Bourne franchise has then gone on to be a massive hit internationally. Another big hit was the 2002 film Catch me if you can, it was given a budget of $52 million and in the box office it grossed $352.1 million. As presented above there have been many successes in the Crime-Thriller genre and that was one of the main reasons we believe that we could gain the support of a big multi-national conglomerate such as Warner Brothers or Sony when distributing our media product.
Q2 - How does your media product represent particular social groups
Thriller opening - The Hunted
As a group we decided that for our antagonist and protagonist we would rely on stereotypes as the stereotypes in question are in line with the idea our film as well as basic facts and statistics that are on crime.
Lower/Working class - for this particular social group we settled on the antagonist being from this social group. The main foundation for this was the common knowledge and statistics that the working class are the group that commit the most crimes. The crime that we decided was triple Homicide, this indictable offence is committed most by the working class based on statistics. This is a negative stereotype as it represents the lower/ working class as violent, un-trustworthy and as "CHAV's (Council house and violent). These are all negative stereotypes that the mass media has stuck to when in regards to the lower/working class, they never represent them as hard working or caring towards people.
Tuesday 18 April 2017
Evaluation Q1 - In what ways does your media product use, develop or challange forms and conventions of real media products
Q1 uploaded on Prezi please click the link to view my answer.
Wednesday 1 March 2017
Storyboard for the opening of the Thriller
The picture above is a freehand drawing of the church that we will be filming at. The purple circles are the shot locations and the number inside of those circles are the order that they will be filmed in.
This is side one of the story board. it contains shots 1 through to shot 6. Shot 2 is a blank screen (music slowly gains pitch and volume as to build up tension through shots 1 and 2) this is the designated space for the job titles and who's role it is. Shot 3 is a POV shot through a Go Pro body camera on the police officer. Shot 4 is a high angle shot (to make him look vulnerable) on the 'suspect' while he is whimpering on a pew inside of the church. Shot 5 is from inside the porch of the church showing the police officer walking up towards the door (Again we used a high angle 'cctv' camera shot as to make him seem vulnerable as he doesn't know what situation he will be getting himself into on this call-out).
This is side 2 of the storyboard which illustrates shot 8 through to shot 14. Shot 8 and 9 link together as shot 8 will follow the police officer walking down the path towards the second entrance and shot 9 will be the point where the camera stops moving with the subject and instead creates a pan round following him towards the entrance. Shot 10 is pew level and shows the 'suspect' as he is laying on the pew while the 'police officer' is outside the stained glass windows.
The importance of the 'right' soundtrack
The soundtrack is detrimental to how the film will come across and if a serious scene will make an audience laugh or if a comedic scene will bore the audience. this is a tricky thing to get right and there have been many blunders in film where the soundtrack just hasn't quite matched with the effect that the director was trying for. For example, I found this video on Youtube which someone has edited to make the very serious scene of Darth Vader entering the death star and made it comedic and 'romantic'.
This is a prime example of using the 'right' soundtrack as it can make a scenes effect seem miles away from what it should be.
This will be taken heavily into account on my groups film as we want to set the ominous feeling so we will be searching for the soundtrack with the right effect as to not join the ranks of these blunders.
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